Work
What we've built and why.
We run our own products, which means every decision here was one we had to live with. These are the problems, the trade-offs, and what actually shipped.
Own product · Live
Apply Edge
An AI job-application platform, taken from idea to paying customers.
We built and run Apply Edge end to end — the AI tailoring pipeline, the ATS scoring engine, a Chrome extension that scores listings inline, an application tracker, and the billing behind a live subscription business.
Read the case studyOwn product · Waitlist
Mithaqq
A privacy-first matrimonial platform where the trust model is the architecture.
Mithaqq is a curated Islamic marriage platform built around a constraint most social products never face: profiles must stay invisible by default, and every conversation is accountable. The product requirements are enforced in the data model, not in the UI.
Read the case studyOwn product · Live
Omri
A mobile app that ships with no backend, no account, and no data collection.
Omri is a Gregorian and Hijri age calculator that runs fully offline. There is no server to operate, no account to create, and no personal data collected — monetised with ads and a Pro tier that removes them.
Read the case study
Let's talk
We take on a small number of projects. Tell us about yours.
Reply within 1 business day · NDAs signed before details
- Founded · Cairo
- 2022
- Products built
- 2
- End to end
- Senior
- Scope → estimate
- 1wk